Success stories:

Driving our customers' growth

Archivillain Games

Conquered Kickstarter with Paid Media strategies.

Archvillain Games, known for their detailed 3D miniatures, set us an exciting challenge: to successfully launch their project Erevan’s Guide to Death and Beyond – A 5e Tome on Kickstarter. With the goal of surpassing $1 million in revenue, we designed a comprehensive Paid Media strategy that contributed 25% of the total results and ensured success at every stage of the campaign.

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Strategy

Phase 1: Lead Generation

Objective: to generate as many leads as possible.

In the pre-launch stage, our focus was on generating qualified leads, capturing more than 5,000 interested parties with a CPL of $1.25, well below the initial target. This phase was key to building a solid base of potential sponsors before the official launch.

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Phase 2: conversion campaigns

Goal: generate the most sales on Kickstarter.

During the launch, we redirected efforts towards remarketing and conversion campaigns, achieving over 1,500 purchases with a CPA of $45.27. Constant optimization on platforms such as Meta and Google Ads allowed us to maximize qualified traffic and increase conversions efficiently.

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Kickstarter

Goal: reach $1M in revenue from sponsorship contributions

The success of this campaign was overwhelming: more than $1.2 million in revenue, 7,000 sponsors and a strategy that not only met, but exceeded all expectations. Our contribution of 25% of total revenues demonstrates how strategic planning, constant optimization and good execution can turn an ambitious project into a crowdfunding benchmark.