Success stories:
Driving our customers' growth
How a Paid Media strategy in Meta boosted its growth
The language school sector in Spain is highly competitive, with thousands of centers struggling to attract new students. In a market where innovation is key, digital marketing strategies have become a fundamental pillar to stand out and capture the attention of potential customers. In this context, Kairon Particular, an academy of online private language lessons, a project born from the need of students to learn in a personalized way with a private tutor who adapts to them and helps them to turn their weaknesses into strengths.
...The Challenge:... Stand out in a saturated market 🛍️
Kairon Particular faced the common challenge of many language academies: how to capture the attention of new customers in a saturated digital environment and how to convert those leads into active students. With a focus on offering intensive courses in English, Italian, French and German, Kairon knew it needed a marketing strategy that was not only innovative, but also precise and measurable to achieve sustained growth.
...The strategy:... Advantage campaigns and customized audiences 🎧
With the clear objective of improving the generation of qualified leads and increasing turnover, Kairon Particular decided to bet on Advantage campaigns for native leads in Meta. These campaigns allowed Kairon Particular to automatically optimize its ads, ensuring that they were shown to the people most likely to become customers.
A data-driven approach to improving results
In addition, to improve conversion we also used lead generation campaigns on the web, with these campaigns we were able to test different audiences and according to the data generated optimize the audience with the best results to achieve the main KPI of Kairon Particular.
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