Success stories:
Driving our customers' growth
Quiet Level One
An epic mission
How we conquered Kickstarter with Meta Ads campaigns with +$150K in swag.
Quiet Level One, the fantasy graphic novel created by Jonah Lobe, author behind video games such as Skyrim and Fallout, was looking to reach $100,000 on Kickstarter. With our Paid Media strategy, we contributed 30% of the proceeds, helping to surpass the goal and raise $150,000, consolidating this campaign as a crowdfunding success.
Phase 0: Analytics Setup
- Installation of Google Tag Manager on the website to be able to manage both Meta and GA4 tracking pixels.
- Creation of key events to measure leads and purchases.
- Real-time verification and testing.
- Linking with Kickstarter.
Strategy
- Project phase definition based on KPI's and business objectives.
- Effective budget allocation for each phase.
- Test countries and states.
- A/B testing of prospecting and remarketing audiences.
- Real-time optimizations.
Phase 1: Lead generation
Objective: to generate as many leads as possible.
In the first phase, focused on lead generation, we achieved around 2,000 qualified contacts with an average CPL of $1.68, well below industry standards. This allowed us to build a solid base of potential sponsors before the official launch.
Leads
CPL
Investment
Phase 2: conversion campaigns
Goal: generate the most sales on Kickstarter.
During the buying phase, our campaigns were optimized to attract conversions, achieving 515 sales with a CPA of $16.43 and an ROAS of 5.56. The combination of targeted audiences and dynamic creative was key to maximizing results.
Shopping
Investment
Revenues
ROAS
Kickstarter
Goal: to reach $100K in sponsorship contributions.
Quiet Level One’s success on Kickstarter was resounding: over $150,000 raised, 2,000 backers and significant impact thanks to a well-executed Paid Media strategy. This case demonstrates how a strategic approach can transform an ambitious idea into a crowdfunding benchmark.
Sponsors
Revenues
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